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Heretic is a natural, artisanal, fragrance brand from the USA that develops product based upon the mysterious, sensual and feral aspects of nature. The term Heretic refers to one who does not conform to the ideals of the masses and follows their own path. “Natural fragrance is a unique and unexplored niche within the fragrance world that for the most part has been used for spa and aromatherapy products. My interest in natural perfume has very little to do with health benefits and everything to do with their depth and complexity. Natural fragrances are much like wine in that you can detect nuances of the plant, the soil and its surroundings. They have a character that cannot be found of achieved with the synthetic copies. These fragrances are alive, unique and create an olfactory fingerprint. ” – a note from the founder, Douglas Little.