Jo Loves is the newest venture by UK-based fragrance designer Jo Malone. Jo got her start in the fragrance industry as a florist. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap.
Working as a florist by day and a beautician who did facials by night, her business took off when the Nutmeg and Ginger bath oil she produced as a thank-you gift for clients led to requests for re-orders. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. A flagship boutique on London’s famed Sloane Street was opened in 1999.
The success of Jo Malone caught the eye of a beauty industry giant. Estee Lauder Companies acquired the Jo Malone brand in 1999, and Jo remained with the company as its chairwoman and creative director until 2006. Estee Lauder Companies continues to operate and produce new scents under the Jo Malone brand. With the financial backing of Estee Lauder Companies, the Jo Malone brand has expanded its distribution to numerous countries around the world.
In November 2011, designer Jo Malone announced a return to the fragrance industry with the formation of a new brand, Jo Loves, currently available for sale in the UK. During her brief retirement, Jo explored cooking, food and flavors. It wasn’t long before she realized the culinary experiments were pushing her in the direction of fragrance-creation once again.