Lolita Lempicka is the pseudonum of French designer Josiane Maryse Pivida. The name was inspired by the female protagonist of the famed novel Lolita by Vladimir Nabokav, and as a tribute to Polish Art Deco painter Tamara de Lempicka.
The house of Lolita Lempicka is more famous today for its perfumes, but it began in 1983 as a line of women’s fashions, inspired by fairy tales, princesses and the romantic fashions of times past. Bridal designs and a line marketed towards younger women, Lolita Bis, also followed.
In 1997, Lolita Lempicka launched its first fragrance, signature Lolita Lempicka for women (known today as Lolita Lempicka Le Premier Parfum). The fragrance was introduced at a time when Thierry Mugler’s Angel had focused consumers’ attention on gourmand scents. A complex floral-fruity-gourmand, with a pronounced note of licorice and sweet praline in the base, packaged in a beautiful and whimsical apple-shaped flacon, the fragrance was an immediate best-seller and the brand’s fragrances soon were getting more attention than their fashions.
Lolita Lempicka launched its first men’s fragrance, Lolita Lempicka Au Masculine, in 2000. A series of flankers and limited editions inpsired by the original scent have been launched. New perfumes have also joined the collection and gained popularity for the quality of their fragrances as well as the beauty of their packaging. Lolita Lempicka fragrances are produced in cooperation with the Amore Pacific Group.