In the early fifties of the 20th century, the desire to create something special and important emerged in a charming rural village in southern Italy – Sant’Elena Sannita. This enterprising spirit led the Durante family to Rome, the right place for dreams to come true. And thus they opened their first store devoted to luxury in personal care. in 1996 the founders’ grandchildren decided to give life to their professional passion, and created their own olfactory concept: PROFVMVM ROMA The creation of unconventional smells related to their feelings, emotions, and the personal experience of breaking away from the current rules in the world of perfumes.

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Acqua Di Sale

From: £3.70
The soothing thunder of waves crashing against the shore, the tang of briny air, salt and sand and shells— it’s
Acqua Viva
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Acqua Viva

From: £3.70
Find a lemon tree, pick a brilliant yellow fruit still warm from the sunshine, give it a gentle squeeze to
Dulcis in Fundo
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Dulcis in Fundo

From: £3.70
This opens with a very fresh, very sweet orange, like a clementine being peeled, complete with the tangy sharpness of
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Fumidus

From: £3.70
Fumidus means smoky, and smoky it is. The smokiness of aged Laphroaig scotch served neat, It is also earthy –