In 2005, Viktor & Rolf exploded onto the fragrance scene with Flowerbomb – truly putting this Dutch design duo on the map.
V+RIt took its name from their ‘Flowerbomb’ fashion collection show – and it marked the beginning of a remarkable partnership between these two ‘lookalike’ designers and L’Oréal, one of the world’s biggest names in fragrance. (We’re told that Viktor & Rolf approached L’Oréal because they could invest in their creativity – and had a scientific approach…)
It’s safe to say that before that fragrant debut – which became an iconic bestseller, worldwide – Viktor & Rolf weren’t on absolutely everyone’s radar. Vogue describes them as ‘part performance art group, part couture house’. Today, the design duo is synonymous with creation and surprise, fashion and perfume – bridging the worlds of luxury and art.